CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM With the incorporation of Isabel Rodriguez, as event manager, Miguel Domingo, in marketing, and Laura Rodriguez, in the commercial area of screens. We strengthened our team with the...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
JUNE 2022 Actions on our Screens CALLAO CITY LIGHTS LAUNCHES GRAN VÍA CIRCUIT Callao City Lights, the brand under which the outdoor screens of Madrid's Cines Callao are marketed, launches Circuito Gran Vía, the largest large-format digital circuit in urban...
MAY 2022 Actions on our Screens The exoticism of Morocco comes to Callao square Thanks to a 3D campaign on the screens of Callao City Lights La Oficina Nacional de Turismo de Marruecos has launched a spectacular 3D campaign on the screens of Callao City Lights with...
ABRIL 2022 Acciones en nuestras Pantallas Impactante campaña con motivo del Mutua Madrid Open 2022 Bajo el lema ‘Ven a la fiesta del tenis’, Mutua Madrid Open ha iniciado una llamativa campaña en las pantallas de Callao City Lights. Una pelota de tenis se acerca...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
AUGUST 2022 EVENTS IN OUR SPACE KARAOKE AND G-MEN AT THE PREMIERE OF 'VOY A PASÁRMELO BIEN'. Hundreds of fans of all ages attended the preview of Voy a pasármelo bien, the musical comedy to which the most mythical songs of Los Los Hombres G. provide the soundtrack....
JULY 2022 EVENTS IN OUR SPACE TIK TOK, CALVIN KLEIN, N26 AND MADRID CITY COUNCIL FILL CALLAO SCREENS WITH 'PRIDE' Callao City Lights is flooded with colour, waving the Pride flag with campaigns by Tik Tok, Calvin Klein, N26 and Madrid City Council. Under the slogan...
JUNE 2022EVENTS IN OUR SPACEAMAZON CREATES A MAJOR EXPERIENTIAL EVENT TO SHOWCASE ITS EMPLOYMENT UNIVERSE Cines Callao raises the curtain once again, this time to host Amazon's biggest event dedicated to the world of work. An experiential day where attendees could...
JUNE 2022EVENTS IN OUR SPACECALLAO CITY LIGHTS, ESCENARIO DE ET ROAD SHOW ESPAÑA Daniel Marote, Lady Cherry, Inés Torremocha and Francisco Unda will be the speakers at ET Road Show España 2022, an exclusive event for the MICE sector that Rhy Marketing, Iberian MICE...
JUNE 2022EVENTS IN OUR SPACECALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS More than a hundred people gathered on 12 June at the Xbox Fan Fest in Madrid, the big party for fans of the brand that this year was held at Cines...
JUNE 2022EVENTS IN OUR SPACEFELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF 'SIN LÍMITES' King Felipe VI was the real star of the premiere of the miniseries '‘Sin límites', held by Prime Vídeo at Cines Callao. To the surprise of those present, the...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL...
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.