CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
JUNE 2022 Actions on our Screens CALLAO CITY LIGHTS LAUNCHES GRAN VÍA CIRCUIT Callao City Lights, the brand under which the outdoor screens of Madrid's Cines Callao are marketed, launches Circuito Gran Vía, the largest large-format digital circuit in urban...
MAY 2022 Actions on our Screens The exoticism of Morocco comes to Callao square Thanks to a 3D campaign on the screens of Callao City Lights La Oficina Nacional de Turismo de Marruecos has launched a spectacular 3D campaign on the screens of Callao City Lights with...
ABRIL 2022 Acciones en nuestras Pantallas Impactante campaña con motivo del Mutua Madrid Open 2022 Bajo el lema ‘Ven a la fiesta del tenis’, Mutua Madrid Open ha iniciado una llamativa campaña en las pantallas de Callao City Lights. Una pelota de tenis se acerca...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
MARCH 2022 EVENTS IN OUR SPACE LA PEGATINA MAKES A BIG SCENE IN CALLAO WITH THEIR NEW ALBUM 'HACIA OTRA PARTE' On the occasion of the launch of their new album 'Hacia otra parte', La Pegatina surprised the public in Callao with a surprise concert held on the stairs...
MAY 2022 EVENTS IN OUR SPACE CINES CALLAO WELCOMES THE STARS OF STRANGER THINGS The Callao square is once again buzzing with previews. This time, some of the stars of the acclaimed Netflix series Stranger Things revolutionized the square, on the occasion of the...
APRIL 2022 EVENTS IN OUR SPACE IPMARK MAGAZINE AND CALLAO CITY LIGHTS HOLD A COLLOQUIUM WITH EVENT AGENCIES AT THE CALLAO CINEMASWith the aim of assessing the current state of the events industry, IPMARK magazine and Callao City Lights held a meeting with agencies...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL...
CUPRA FORMENTOR 3D CREATIVITY | CupraTECHNICAL SPECIFICATIONS Campaign date: June 2021...
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.