SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
Other events in Callao City Lights
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
Other actions in Callao City Lights
VOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensVOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍAThe Volkswagen Golf is 50 years old. On this occasion, the carmaker has launched a campaign in Circuito Gran...
RABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensRABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍARabanne has chosen the 15 screens of Circuito Gran Vía to announce the launch of Million Gold for...
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTSPentación Espectáculos launches a campaign on the outdoor screens of Cines...
