SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026 Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE The Formula 1 Grand Prix in Madrid is warming up in the city centre. The...
Other actions in Callao City Lights
THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍAThe Prime Offers Festival is back on our screens! Amazon has turned to Circuito Gran Vía to announce, with...
BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍAA new Wizz Air campaign is on our screens. The airline is...
GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUE
OCTOBER 2026Actions on our screens GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUEThis is how Guerlain’s immersive experience in Callao unfoldedMadrid’s Plaza del Callao...
