On the occasion of the launch of Alhambra Lager Singular, the new design of Alhambra Especial, the beer company held an exclusive event at Callao City Lights. Under the concept of Vivir sin prisa, so closely linked to Cervezas Alhambra, the event turned the rooftop of the centrally located Cines Callao into a space for tasting the emblematic beer and unveiling the campaign that will announce its launch. As a tribute to the new brand, the furniture used was decorated with the corporate image of Alhambra Lager Singular.