TIK TOK, CALVIN KLEIN, N26 AND MADRID CITY COUNCIL FILL CALLAO SCREENS WITH ‘PRIDE’

A campaign full of colour and fun that will be broadcasted on the screens of Cines Callao and the Lope de Vega and Coliseum theatres until July 10th. The action has been managed in the media by Publicis Media.

Calvin Klein has launched a campaign in which anonymous citizens pose wearing clothes from the brand’s new collection. Made up of nine different creatives featuring photographs of various groups of people, the action, managed by Billups Media, can be seen on the outdoor screens of the Callao Cinemas.

Likewise, the German online bank N26 launches an advertising campaign in Spain, with a creative featuring the LGTBI flag in which part of the financial institution’s team appears wearing the colours of the rainbow ensign. Under the slogan ‘N26, the bank of all colours’, the piece is broadcast on all Gran Vía Circuit screens: Callao Cinemas and Coliseum, Lope de Vega and Gran Vía theatres. The action has been managed in the media by Alma Media.

Madrid City Council has also joined the celebrations with a piece starring the rainbow, reminding that from 1 to 10 July Madrid will be the scene of the great Pride Festival.