SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
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