SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
Other events in Callao City Lights
RTVE PRESENTS ITS NEW SEASON IN CALLAO
SEPTEMBER 2021 EVENTS IN OUR SPACE RTVE PRESENTS ITS NEW SEASON IN CALLAO No faltó nadie a la cita. Bajo el slogan ‘RTVE, la que quieres’, el pasado 9 de septiembre presentadores, actrices,...
THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF ‘GARCÍA Y GARCÍA’.
AUGUST 2021 OUR PREMIERES THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF 'GARCÍA Y GARCÍA'. Finally we could return to the outdoor photocall, since the pandemic began a year and a half ago....
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su...
Other actions in Callao City Lights
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Brief summary of the contortionism show #DespliegaTuMundo that we experienced last 06/09 in Plaza de Callao,...
CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV
SEPTEMBER 2021 Actions on our Screens CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV The walls of the Cines Callao crack to make way for the new ŠKODA ENYAQ iV, the first...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions...
