SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
Other actions in Callao City Lights
BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍABeing first doesn’t always mean doing it best. Bizum is using humour to promote its new in-store...
TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screensTOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍAFeaturing Totie, the endearing animated character who has been fronting...
SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍASephora is back on our screens! This time, to launch its new mascara: IT’S A STRETCH, offering volume and...
