SEPTEMBER 2020
Actions on our Screens
CALLAO CITY LIGHTS, SCENE OF THE VI PROGRAMMATIC ADVERTISING FORUM ORGANISED BY LA PUBLICIDAD
On Tuesday 22 September, Callao City Lights hosted the 6th Programmatic Advertising Forum organised by La Publicidad. The meeting, which for the last six years has been bringing together industry professionals to discuss the market situation, the most important cases and the latest developments in the world of programmatic advertising with the most important players in the sector.
Due to the health crisis of the coronavirus and in strict compliance with all security measures, the event was held both in person (almost a hundred people attended the event) and in streaming, where nearly 2,500 reproductions were reached, with peaks of more than 300 people following the live event at the same time.
The fifth edition of the Programmatic Advertising Awards, which recognise and promote the good use of tools related to programmatic buying/selling, RTB and good data management, both by specialised agencies and media agencies in Spain, were also presented during the event.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
Other actions in Callao City Lights
H&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensH&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍANew H&M campaign on Circuito Gran Vía screens. This time, to showcase its fashion proposals...
LYNK & CO PRESENTS ITS NEW HYBRID AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens LYNK & CO PRESENTS ITS NEW HYBRID AT THE GRAN VÍA CIRCUIT The Chinese-Swedish car brand Lynk & Co has chosen Circuito Gran Vía to announce the launch of...
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA New Emirates campaign on the Gran Vía Circuit. This time, inviting us to try...
