JUNE 2021
Our corporate events
CALLAO CITY LIGHTS, IV BRANDED CONTENT FORUM HELD BY THE ADVERTISING INDUSTRY
La Publicidad has chosen Callao City Lights to hold the IV Branded Content Forum. A successful meeting in hybrid format, face-to-face and online, in which a dozen professionals explained the benefits of this discipline for brands and presented some success stories.
This year’s speakers were Iñigo de Luis, head of strategy at Arena Media; Luis Movilla, director of branded content at Be a Lion; Elena Pastor, creative director; Adrián Chinchilla, head of content at Mediaco; David Pueyo, head of content and transmedia strategy at Bridges (Havas Media Group); José Gabriel García, CEO of La Caja Company; Poncho García-Valenzuela, chief innovation officer at Mediabrands Content Studio; José Casanova, CEO of Casanova Agency; Nina Bermúdez, sports and gaming manager at Rebold Spain; Ana Moreno, content director at Rebold; David Vara, account director at Zenith; Miguel Villarruel, content projects and strategy director at Publicis Content, and Eider Bolinaga, brand manager content at Mahou San Miguel.
The meeting ended with an interview with Juan Luis Cano, partner of La Maleta Azul and former member of the comedy duo Gomaespuma, in which he talked about his relationship with advertising throughout his career and the importance of humour as a vehicle to tell any story.
Other events in Callao City Lights
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
Other actions in Callao City Lights
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign...
CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925
MAY 2024 Actions on our screens CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925 The new Alhambra 1925 campaign in Circuito Gran Vía is once again inspired by its slow fermentation process....
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...