EYE-CATCHING ADVERTISING

Find out about the largest large-format digital circuit in urban environments in Spain. 15 advertising screens in the heart of Madrid.

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460 m² OF OUTDOOR ADVERTISING

The latest technology digital screens in Spain’s most visited shopping and leisure area.

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THE MOST SHOCKING OUTDOOR ADVERTISING

The best image quality on the façades of the most emblematic buildings in the heart of Madrid.

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INCOMPARABLE DOOH ADVERTISING

The heart of Madrid lights up with advertising on the screens of the Gran Vía Circuit.

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EYE-CATCHING ADVERTISING

Impacto e interactividad. Find out about the largest large-format digital circuit in urban environments in Spain. 15 advertising screens in the heart of Madrid.

FIND OUT MORE

460 m² OF OUTDOOR ADVERTISING

Cutting-edge digital screens in the most visited shopping and leisure area in Spain.

FIND OUT MORE

THE MOST SHOCKING OUTDOOR ADVERTISING

The best image quality on the façades of the most emblematic buildings in the heart of Madrid.

FIND OUT MORE

INCOMPARABLE DOOH ADVERTISING

The heart of Madrid lights up with advertising on the screens of the Circuito Gran Vía.

FIND OUT MORE

ADVERTISE IN SPAIN’S LARGEST DIGITAL OUT-OF-HOME CIRCUIT IN AN URBAN ENVIRONMENT

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

15

DOOH
large format screens

460m²

of outdoor advertising

+11,6

MILLIONS Weekly impacts*

* Infinia Mobile: 2022 annual average user traffic measurement data.

We are once again revolutionizing DOOH in Spain. We present the first urban circuit of large format digital screens. Four key locations in the heart of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega, and Rialto theatres, on Madrid’s emblematic Gran Vía. One of the busiest areas of the capital, thanks to its commercial, tourist, and entertainment attractions.

CIRCUITO GRAN VIA TOUR

Take a tour around our DOOH circuit

JOIN THE TOUR

DIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

15 large-format digital screens and a surface area of 460m² make up the new Gran Vía Circuit. A unique circuit in Spain that runs along Madrid’s Gran Vía, the capital’s commercial, tourist, and leisure artery. An advertising route that starts at Plaza del Callao and ends at Plaza de España, occupying 41% of the advertising space of Madrid’s lit scene. A unique opportunity to reach your audience, with the best technology and image quality. A circuit to discover the most attractive 3D creativity on the market, accompanied by unique augmented reality experiences, live broadcasts, interaction with social networks, and synchronised actions. All with exceptional image quality. Illuminate with your brand the route that will impact millions of people every week.

OUR CIRCUIT IN THE CENTRE OF MADRID

THE BIGGEST LARGE-FORMAT STREET CIRCUIT IN SPAIN

CALLAO CITY LIGHTS

Built-in 1926 by Luis Gutiérrez Soto in the heart of Plaza del Callao, the Cines Callao building is one of the best examples of art deco architecture in the capital. With 2 screens measuring 102 m² (Plaza del Callao) and 130 m² (Gran Vía), it is located in the most visited square in Spain (150 million people a year) and the third busiest in Europe. Equipped with the latest technological advances, they are the most suitable outdoor support for broadcasting advertising in a loop, with the desired duration and frequency. And the perfect formula for special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality? ).

CALLAO CITY LIGHTS



2

Screens



132m²

Advertising

V

Advertising marquee

6mm

Pixel Pitch

TEATRO LOPE DE VEGA

The Lope de Vega theatre, located at number 57 Gran Vía in Madrid, was inaugurated on 16 April 1949, specialising in musical shows.

Six screens with a total surface area of 128m². Three of them, totalling 60m², are located in the entrance hall of the theatre (one at the back and two on the sides) and the other three, with a total of 68m², border the exterior marquee.



6

Screens



128m²

Advertising

V

Advertising marquee

6mm

Pixel Pitch

V

Hall Screens

4mm

Pixel Pitch

TEATRO COLISEUM

The Coliseum theatre, located at number 78 Gran Vía in Madrid, was inaugurated as a cinema in 1932, although it was conceived as a performance space.

Four screens with a total surface area of 56m². Three of them, located in the marquee on the façade, total 40m², and a 16m² screen presiding over the entrance.



4

Screens



56m²

Advertising

V

Advertising marquee

6mm

Pixel Pitch

V

Hall Screens

4mm

Pixel Pitch

TEATRO RIALTO

The Rialto Theatre, located at number 54 Gran Vía in Madrid, was inaugurated in 1930 as the Rialto Cinemas.

3 screens with a total surface area of 44m² located in the marquee on the façade.



3

Screens



44m²

Advertising

V

Advertising marquee

6mm

Pixel Pitch

TECHNICAL DETAILS

DOOH RECOMMENDATIONS

OUR DOOH CASE STUDIES

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE ON-SITE INTERACTION | L'ORÉAL...

KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA

KAIKU BRINGS COLD COFFEE TO MADRID'S GRAN VIA PRODUCT SAMPLE | KAIKU CAFFÉ LATTETECHNYCAL...

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL...

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OUR DOOH CASE STUDIES

INNOVATION IN OUTDOOR ADVERTISING

The most suitable outdoor medium for broadcasting looped advertising, with the desired duration and frequency. Special Actions, Synchronised Activations and much more.

LOCATION

With a privileged location, in one of the most commercial areas of Madrid, Plaza de Callao and Gran Vía.

COVERAGE

Screens located in the heart of Madrid, in the most visited square in Spain (150 million people a year) and the third busiest in Europe.

INNOVATION

Cutting-edge LED technology guarantees high visibility over the entire area and high resolution, contrast, brightness and luminosity of the images.

TRAFFIC TO THE POINT OF SALE

The Callao screens integrate with their surroundings, driving traffic to the advertisers’ points of sale, thus increasing the success of the advertising campaign.

SINCRONIZATION

The Callao screens can synchronise their content with other media in the square, offering more eye-catching, original and impactful advertising.

DATA ANALYSIS

The Callao screens measure and analyse the traffic of users in the surrounding area, establishing audience targets. A unique solution in Outdoor Advertising.

THE MOST VIEWED DIGITAL SCREENS IN MADRID

THE MOST IMPRESSIVE ADVERTISING SCREENS IN MADRID

Based on high technology, the Gran Vía Circuit screens are connected with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralisation, increasing the success of the action.

SOCIAL

Live, engaging and accessible content to share on social media and OOH media. Connect your campaign with Twitter, Facebook, Instagram or Whatsapp.

INTELIGENCIA ARTIFICIAL

DOOH collects visitor data and learns from it. It detects behaviours and patterns to offer a multichannel communication focused on the target. From DOOH to mobile retargeting.

INTERACCIÓN

Engagement in DOOH through physical interactivity (gestural or tactile). We create immersive and viral experiences that will transport visitors to different universes, connecting emotionally with the public.

CONTENIDO DINÁMICO

We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.

ADVERTISING ON OUR SCREENS

Thanks to technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralisation, increasing the success of the action.