With the aim of boosting awareness, digital engagement and viralisation of the new Tommy x Shawn collection, Tommy Hilfiger launched a campaign last spring on the screens of Callao City Lights, which was reinforced with mobile retargeting. Under the slogan ‘Self reborn’, the action showed the popular Canadian singer-songwriter trying on some of the clothes from his collection outdoors, in what was his second year of collaboration with the brand.

The campaign achieved more than 27.5 million DOOH impacts and more than 2 million unique users. On social media, the campaign reached more than 48,000 unique users on Facebook and more than 53,000 on Instagram.

Last spring Rihanna showed off her most seductive look at Circuito Gran Vía. The Barbados singer, the face of Sephora’s Fenty Beauty line, starred in the launch of the new Hella Thicc mascara. An eye-catching campaign in which Rihanna appeared applying the product and showing, with close-ups of her face and eyes, its spectacular results.

The action, which was shown from 11 to 17 April on the 15 screens of Circuito Gran Vía, achieved more than 13.5 million impacts and increased brand awareness, generating high traffic to Sephora shops.

The aim was to raise awareness of the benefits of the new L’Oréal Paris PRO XXL Lift mascara, especially among young people.

The action included an activation with influencers and an anonymous public in the Plaza del Callao (Madrid) combined with the broadcasting of several videos and a 3D advert on the screens of Cines Callao.

Influencers and anonymous people were made up and recorded, to show on screen the before and after application of the product, together with an image of the product in 3D.

The DOOH campaign, which combined on-screen activation and advertising frequency, achieved more than 630,000 impacts and more than 258,000 unique users on the screens of Cines Callao. And achieving with the campaign, the viralisation of the campaign on social networks and the connection with the local target.