ADVERTISING IN MADRID CITY CENTER
OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY
Equipped with the latest technology, our screens are the most suitable outdoor platform for looping advertising, with the desired duration and frequency. And the perfect formula for carrying out special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality… ).
A HISTORIC ENCLAVE
Our screens are located outside an emblematic building, the Callao Cinemas, in one of the most commercial areas of Madrid. An architectural jewel from 1926 and one of the maximum art déco’s architecture exponent of the capital.
IMPACTS
- Spectacularity and visibility/li>
- Contextualisation
- Location
- Immediacy and dynamism
*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).
LOCATION
Our outdoor screens are located in the facades of the Callao Cinemas, in the heart of Madrid, just in the Plaza del Callao corner with Gran Vía. An exceptional place for your advertising where more than 150 million people pass through every year.
IMPACTS
- Spectacularity and visibility
- Contextualisation
- Location
- Immediacy and dynamism
*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).
ADVERTISING ON OUR SCREENS
Thanks to the technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.
ADVERTISING
FREQUENCIES
BROADCASTING
LIVE
INTERACTIVITY
AUGMENTED
REALITY
SCREEN’S
SYNCHRONIZATION
MOBILE
RETARGETING
THE LATEST GENERATION ON LED TECHNOLOGY
THE BEST SCREENS IN EUROPE
Callao City Lights, a new communication model that combines technology, creativity and interactivity with a single objective: to connect with people.
+40%
RESOLUTION
+40% RESOLUTION
16Bits
DEPTH
16 Bits DEPTH
+70%
BRIGHT
+70 BRIGHT
6.000
BRIGHTNESS
NITS
6.000 BRIGHTNESS NITS
6mm
PIXEL PITCH
OF DEFINITION
6mm PIXEL PITCH DE DEFINICIÓN
4.000HZ
REFRESH
RATE
4.000 HZ TASA DE REFRESCO
AUDIENCE MEASUREMENT
WE COUNT THE USERS LOCATED IN CALLAO CINEMAS
Callao City Lights can carry out real-time measurement from the number of geolocated users in the Callao City Lights screens’ surroundings. To do so, we measure the user’s GPS location and we count it with our trackers, located under the screens, to every mobile device that passes through the Callao square with WIFI or Bluetooth active.
- User traffic that passed through our outdoor screens
- Target affinity profiles.
- Mobile re-targeting to DOOH users.
- Qualified DOOH and mobile reports.
DOOH ANALYSIS FIRST QUARTER 2022
FIRST QUARTER 2022 (1st JANUARY – 31st MARCH)
Source: Infinia Mobile | Analysis period: 1st January / 31st December 2021.
51% of the audience was male and 49% female, aged between 26 and 55+, with an average economic level. An audience interested in arts and entertainment, food and drink, finance, sports and home and garden.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1st January and 31st March 2021 in the area of influence of the Callao City Lights screens.
OUR CLIENTS
OUR CLIENTS
OUR DOOH CASE STUDIES
GISELLE
GISELLE MOBILE RETARGETING | Centro Nacional de Danza (INAEM)TECHNICAL SPECIFICATIONS Campaign...
