CALLAO CITY LIGHTS, THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

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CALLAO CITY LIGHTS, THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile….

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CALLAO CITY LIGHTS, THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

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CALLAO CITY LIGHTS, THE BEST PLATFORM FOR YOUR ADVERTISING

Impact and interactivity.

Two large-format digital advertising screens in Madrid city center, in the most visited square in Spain and the third busiest in Europe (150 million people per year).

FIND OUT MORE

CALLAO CITY LIGHTS, THE MOST IMPRESSIVE SCREENS IN MADRID

We have the latest technology for you: 3D, synchronised actions, interactivity, augmented reality, live broadcasts, retargeting mobile…

FIND OUT MORE

CALLAO CITY LIGHTS, THE MOST VIEWED OUTDOOR ADVERTISING

The best image quality on the facades of an emblematic building, the Callao Cinemas, in the heart of Madrid.

FIND OUT MORE

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

Callao City Lights large-format digital screens are the most impressive and revolutionary DOOH urban advertising platform on the market. Discover our advertising screens in Madrid city center.

With a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.

Equipped with the latest technology, our screens are the most suitable outdoor platform for looping advertising, with the desired duration and frequency. And the perfect formula for carrying out special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality… ).

ubicacion

A HISTORIC ENCLAVE

Our screens are located outside an emblematic building, the Callao Cinemas, in one of the most commercial areas of Madrid. An architectural jewel from 1926 and one of the maximum art déco’s architecture exponent of the capital.

IMPACTS

Spectacularity and visibility/li>
Contextualisation
Location
Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

19%

WEEKLY COVERAGE*

Nearly 900.000 users per week

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

ADVERTISING COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

More than 2 million impacts per week

43% weekly GRP target

LOCATION

Our outdoor screens are located in the facades of the Callao Cinemas, in the heart of Madrid, just in the Plaza del Callao corner with Gran Vía. An exceptional place for your advertising where more than 150 million people pass through every year.

IMPACTS

Spectacularity and visibility
Contextualisation
Location
Immediacy and dynamism

*Source: Annual estimate based on Infinia Mobile data (week 1 to 8 of 2020).

19%

WEEKLY COVERAGE*

Nearly 900.000 users per week

*Source Infinia Group, Madrid 2020 Universe. Q4 2020 average data

PUBLICITY COVERAGE

CALLAO, THE MOST VISITED SQUARE IN MADRID

More than 2 million impacts per week

43% weekly GRP target

ADVERTISING ON OUR SCREENS

Thanks to the technology, Callao’s screens are connected to the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralization, increasing the success of the action.

ADVERTISING

FREQUENCIES

BROADCASTING

LIVE

INTERACTIVITY

AUGMENTED

REALITY

SCREEN’S

SYNCHRONIZATION

MOBILE

RETARGETING

THE LATEST GENERATION ON LED TECHNOLOGY

THE BEST SCREENS IN EUROPE

Callao City Lights advertising screens in Madrid city center, with a size of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), have the latest generation LED technology that guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.

Equipped with a two-way connection to interact with the public through their mobile devices, and with the latest technological innovations: 3D, augmented reality, synchronisation, live broadcasts, mobile retargeting… Advances that place the Plaza del Callao as one of the most outstanding examples of innovation in digital outdoor advertising on the international scene, on a par with other enclaves such as Times Square or Piccadilly Circus.

Callao City Lights, a new communication model that combines technology, creativity and interactivity with a single objective: to connect with people.

+40%

RESOLUTION

+40% RESOLUTION

Technology with improved image sharpness and quality.

16Bits

DEPTH

16 Bits DEPTH

Original colours, 16-bit depth with much more reliable and natural representation.

+70%

BRIGHT

+70 BRIGHT

Screens with 70% more brightness than previous screens.

6.000

BRIGHTNESS

NITS

6.000 BRIGHTNESS NITS

Brightness of 6,000 nits and three times the contrast of previous displays.

6mm

PIXEL PITCH

OF DEFINITION

6mm PIXEL PITCH DE DEFINICIÓN

Displays with 6 mm pixel pitch definition.

4.000HZ

REFRESH

RATE

4.000 HZ TASA DE REFRESCO

Flicker-free images with a high refresh rate (4,000 Hz).

AUDIENCE MEASUREMENT

WE COUNT THE USERS LOCATED IN CALLAO CINEMAS

Callao City Lights can carry out real-time measurement from the number of geolocated users in the Callao City Lights screens’ surroundings. To do so, we measure the user’s GPS location and we count it with our trackers, located under the screens, to every mobile device that passes through the Callao square with WIFI or Bluetooth active.

User traffic that passed through our outdoor screens
Target affinity profiles.
Mobile re-targeting to DOOH users.
Qualified DOOH and mobile reports.

DOOH ANALYSIS FIRST QUARTER 2022

FIRST QUARTER 2022 (1st JANUARY – 31st MARCH)

Source: Infinia Mobile | Analysis period: 1st January / 31st December 2021.

The Callao City Lights screens achieved, during the third quarter of 2021, more than 41 million impacts.

51% of the audience was male and 49% female, aged between 26 and 55+, with an average economic level. An audience interested in arts and entertainment, food and drink, finance, sports and home and garden.

These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1st January and 31st March 2021 in the area of influence of the Callao City Lights screens.

OUR LATEST DATA

TECHNICAL DETAILS