MAY 2021
Actions on our screens
‘ZOMBIE’, DISNEY’S ACTION IN CALLAO CITY LIGHTS, GOLD AT THE PROMAX EUROPE AWARDS 2021
‘Zombie’, The Walt Disney Company’s stunning 3D outdoor piece created specifically for broadcast on the outdoor screens of Callao City Lights, has been awarded gold in the Out-of-Home Ad section of the Promax Europe Awards 2021. A competition in which Europe’s most impactful entertainment marketing and design work is judged for its contribution to creating value and building the most important brands in the world of entertainment.
The action, designed and developed by BCN Visuals, was broadcast last February, with the collaboration of Publicis Imagine, on the large-format digital screens located on the façades of the Callao Cinemas, on the occasion of the premiere of the new season of The Walking Dead, the popular cult series that millions of viewers follow around the world.
Thanks to creativity and 3D technology, a zombie appeared to emerge from the screens of Callao City Lights to try to catch people on the street, after tearing off the wooden planks that will cover the supports, located outside the popular Madrid cinemas.
Other events in Callao City Lights
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDS
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDSFor the second consecutive year, Harper’s Bazaar chooses our space to...
Other actions in Callao City Lights
MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS
NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS To promote equality in the recognition of the sporting achievements of all. This...
PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA
NOVEMBER 2023Actions on our screensPRIME ANNOUNCES THE PREMIERE OF 'POMBO' AT CIRCUITO GRAN VÍA The video platform has chosen our screens to announce the premiere of the docuseries 'Pombo',...
CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT
NOVEMBER 2023Actions on our screensCHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT Under the slogan 'The draw that unites us', once again Loterías y Apuestas del Estado relies on our...
