MAY 2021
Actions on our screens
‘ZOMBIE’, DISNEY’S ACTION IN CALLAO CITY LIGHTS, GOLD AT THE PROMAX EUROPE AWARDS 2021
‘Zombie’, The Walt Disney Company’s stunning 3D outdoor piece created specifically for broadcast on the outdoor screens of Callao City Lights, has been awarded gold in the Out-of-Home Ad section of the Promax Europe Awards 2021. A competition in which Europe’s most impactful entertainment marketing and design work is judged for its contribution to creating value and building the most important brands in the world of entertainment.
The action, designed and developed by BCN Visuals, was broadcast last February, with the collaboration of Publicis Imagine, on the large-format digital screens located on the façades of the Callao Cinemas, on the occasion of the premiere of the new season of The Walking Dead, the popular cult series that millions of viewers follow around the world.
Thanks to creativity and 3D technology, a zombie appeared to emerge from the screens of Callao City Lights to try to catch people on the street, after tearing off the wooden planks that will cover the supports, located outside the popular Madrid cinemas.
Other events in Callao City Lights
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMAS
MARCH 2024 CCL IN THE MEDIA TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMASRead the full report on TelemadridTwo years away from its centenary, Cines Callao has...
CALLAO CITY LIGHTS, SCENE OF THE ‘ENCUENTROS CON SABOR’ COMPETITION ON LA SEXTA
FEBRUARY 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF THE 'ENCUENTROS CON SABOR' COMPETITION ON LA SEXTA Mahou has chosen Hall 1 of Cines Callao to record the first episode of the...
Other actions in Callao City Lights
HADES 66 PREMIERES HIS NEW TRACK AT CIRCUITO GRAN VÍA
MARCH 2024 Actions on our screensHADES 66 PREMIERES HIS NEW TRACK AT CIRCUITO GRAN VÍA Hades 66 launches AKrusi, his new videoclip, on the screens of Circuito Gran Vía. A track, produced by Rimas...
MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been...
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers...