MAY 2021
Actions on our screens
‘ZOMBIE’, DISNEY’S ACTION IN CALLAO CITY LIGHTS, GOLD AT THE PROMAX EUROPE AWARDS 2021
‘Zombie’, The Walt Disney Company’s stunning 3D outdoor piece created specifically for broadcast on the outdoor screens of Callao City Lights, has been awarded gold in the Out-of-Home Ad section of the Promax Europe Awards 2021. A competition in which Europe’s most impactful entertainment marketing and design work is judged for its contribution to creating value and building the most important brands in the world of entertainment.
The action, designed and developed by BCN Visuals, was broadcast last February, with the collaboration of Publicis Imagine, on the large-format digital screens located on the façades of the Callao Cinemas, on the occasion of the premiere of the new season of The Walking Dead, the popular cult series that millions of viewers follow around the world.
Thanks to creativity and 3D technology, a zombie appeared to emerge from the screens of Callao City Lights to try to catch people on the street, after tearing off the wooden planks that will cover the supports, located outside the popular Madrid cinemas.
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
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CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture, heritage, festivals, museums, sports, gastronomy, nature... These are the different tourist proposals...
REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍAWith all the energy'. This is the slogan that presides over Repsol's new corporate identity, which can...
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
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