AUGUST 2024
Actions on our screens
VALORANT’ ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY LIGTHS CAMPAIGN
Riot Games is launching a campaign on the outdoor screens of Callao Cinemas to announce the launch of ‘Valorant’ on PlayStation 5 and Xbox Series X/S in the form of an open beta, which will allow players to download the game for free. The campaign features two different creatives starring some of the characters from the popular video game.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
Other actions in Callao City Lights
BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍABeing first doesn’t always mean doing it best. Bizum is using humour to promote its new in-store...
TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screensTOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍAFeaturing Totie, the endearing animated character who has been fronting...
SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍASephora is back on our screens! This time, to launch its new mascara: IT’S A STRETCH, offering volume and...
