DECEMBER 2024

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TOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRID

Tous fills Madrid’s Gran Vía with glamour with a campaign starring its iconic bear, which the brand gave three-dimensionality to two years ago. The action, which can already be seen on the outdoor screens of Cines Callao and in the Lope de Vega and Rialto theatres, narrates the creation process of this new version of the emblematic Tous bear in a light-hearted and fun tone.

Other events in Callao City Lights

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series...

Other actions in Callao City Lights

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum...

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