OCTOBER 2021
Actions on our Screens
TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN
Total Energies has used contextualised creativity in its first special action designed for the Callao City Lights screens. By means of an on-screen clock that worked in real time, the energy company launched different messages throughout the day depending on the time of day and the electricity consumption tariff bracket.
In the most expensive periods of the day, a message appeared saying: ‘This is the time when electricity is the most expensive. It’s normal that you’re here enjoying yourself and not at home putting washing machines on! But if you want to save at any time, switch to TotalEnergies’. And in the cheapest periods, the message on the screen was: ‘You can start thinking about going home to put the washing machine on now that the electricity is cheaper. But if you want to save at any time, switch to TotalEnergies’. Two humorous and friendly creatives to promote the company’s commercial proposal.
The action, devised by Publicis España and planned by Wavemaker, took place between 6 and 19 October.
Other events in Callao City Lights
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La...
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
Other actions in Callao City Lights
VIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍA
MARCH 2025Actions on our screensVIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍAOn the occasion of the St. Patrick's Day parade in Gran Vía on 15 May 2025, Viajes El Corte Inglés is...
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To promote the tools that Google and YouTube offer families to explore the Internet more safely, the...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D...
