JANUARY 2020
Actions on our screens
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance allows the brand not only to repeat on mobile phones the impact previously achieved with its outdoor action, but also to do so by addressing its target audience. If we add to this tool a unique location where thousands of people pass every day, the result will be even better.
This is what happened recently with the campaign ‘City Time’ carried out on the Callao City Lights’ screens, located on the facades of Madrid’s Callao Cinemas, to promote the new watches collection from the Tommy Hilfiger brand. The action, starring the American actress and singer Zendaya, was broadcast between 16 and 22 December, while a retargeting campaign using interstitials and preroll videos was carried out.
A high level of engagement was achieved, as revealed by the campaign results: an average CTR of the interstitial of 0.90%, which exceeds the format average (which is around 0.60%), and a VTR video average of 86.07%, also much higher than the format average (around 0.65%). In total, the video was full viewed 137,854 times, achieving a very high awareness result.
Regarding to outdoor, the campaign achieved more than 2 million total impacts, reaching 1.1 million unique users, on an audience made up of 55% women and 45% men. Most of them are over 41 years old, resident in the Community of Madrid, and with an average socioeconomic level (49%).
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA Mahou launches a campaign on the screens of Circuito Gran Vía to promote Plaza Mahou. A space...
TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS Alba Vera, Andrea Salcedo, Cristian del Valle... are some of the most prominent content...
IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS
JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a...