OCTOBER 2021
Actions on our Screens
THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY
A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that the carmaker Mercedes has launched on the outdoor screens of the Cines Callao to publicise the launch of the new 100% electric EQS . A vehicle with a range of up to 824 kilometres in the city.
The 3D campaign was developed by BCN Visuals and planned by OMG. A work that can be seen in a day and night version, so that the effect of falling and 3D is even more striking and credible. The action, which is also being developed in other media, is disseminated under the slogan ‘For us, for our world’.
With a power output of up to 385 kW (523 hp), the new 100% electric Mercedes EQS features an aerodynamic design, frameless doors, revolutionary lighting with Digital Light headlights and an unprecedented futuristic interior display (56″ MBUX Hyperscreen) that brings us fully into a new era of motoring.
Video courtesy of BCN Visuals
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY LIGHTSMeta launches campaign on the outdoor screens of Cines Callao. With Rosalía and Tyler, the Creator,...
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture, heritage, festivals, museums, sports, gastronomy, nature... These are the different tourist proposals...
REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍAWith all the energy'. This is the slogan that presides over Repsol's new corporate identity, which can...
