OCTOBER 2021
Actions on our Screens
THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY
A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that the carmaker Mercedes has launched on the outdoor screens of the Cines Callao to publicise the launch of the new 100% electric EQS . A vehicle with a range of up to 824 kilometres in the city.
The 3D campaign was developed by BCN Visuals and planned by OMG. A work that can be seen in a day and night version, so that the effect of falling and 3D is even more striking and credible. The action, which is also being developed in other media, is disseminated under the slogan ‘For us, for our world’.
With a power output of up to 385 kW (523 hp), the new 100% electric Mercedes EQS features an aerodynamic design, frameless doors, revolutionary lighting with Digital Light headlights and an unprecedented futuristic interior display (56″ MBUX Hyperscreen) that brings us fully into a new era of motoring.
Video courtesy of BCN Visuals
Other events in Callao City Lights
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
Other actions in Callao City Lights
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS Enjoy Japan, witness the solar eclipse on 12 August, and visit the Norwegian...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS Sinvello!, a chain of establishments specialising in laser hair removal, launches its first campaign on...
