OCTOBER 2021
Actions on our Screens
THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY
A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that the carmaker Mercedes has launched on the outdoor screens of the Cines Callao to publicise the launch of the new 100% electric EQS . A vehicle with a range of up to 824 kilometres in the city.
The 3D campaign was developed by BCN Visuals and planned by OMG. A work that can be seen in a day and night version, so that the effect of falling and 3D is even more striking and credible. The action, which is also being developed in other media, is disseminated under the slogan ‘For us, for our world’.
With a power output of up to 385 kW (523 hp), the new 100% electric Mercedes EQS features an aerodynamic design, frameless doors, revolutionary lighting with Digital Light headlights and an unprecedented futuristic interior display (56″ MBUX Hyperscreen) that brings us fully into a new era of motoring.
Video courtesy of BCN Visuals
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