DECEMBER 2020
Actions on our Screens
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average CTR of more than 0.7%. The campaign took place between 16 November and 6 December, with the aim of promoting Giselle, the National Dance Company’s new premiere at the Teatro de la Zarzuela.
The digital strategy carried out by the Compañía Nacional de Danza combined DOOH impacts on users who walked around the Plaza del Callao, with a subsequent reactivation of this target through display impacts on their mobile devices. The strategy achieved high engagement results, with more than 1.2 million unique users impacted by the Callao City Lights screens and a total of 332,461 impressions served in digital, reaching an average CTR of 0.74%, and exceeding the average for this type of display format, which is around 0.60% (CTR).
Outdoors, the campaign reached 1,253,638 unique users, achieving a total of 6,059,576 impacts.
The users impacted were men (50.22%) and women (49.78%), with an average age of 26 to 55 years and an average socioeconomic level. An audience interested in art and entertainment, sports, technology and shopping and resident in the Community of Madrid.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Translated with www.DeepL.com/Translator (free version)
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
Other actions in Callao City Lights
BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍAA new Wizz Air campaign is on our screens. The airline is...
GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUE
OCTOBER 2026Actions on our screens GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUEThis is how Guerlain’s immersive experience in Callao unfoldedMadrid’s Plaza del Callao...
BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍABeing first doesn’t always mean doing it best. Bizum is using humour to promote its new in-store...
