APRIL 2017
Actions on our screens
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens. El Corte Inglés also participated in this advertising action with its vertical screen, and Súper 8, with the screens on the Fnac building and the Palacio de la Prensa. In a coordinated way, they all displayed a spectacular animation that flowed from one screen to another.
Under the motto Unbox Your Phone, the projection began with a countdown to show the new Samsung Galaxy S8, which has a frameless screen and new features, such as the smart Bixby assistant and iris recognition. An original animation with an ocean background, where the image of a gigantic whale and a diver harmoniously went from one screen to another, soaked Callao Square for an hour.
Other events in Callao City Lights
CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN
MAY 2024 EVENTS IN OUR SPACE CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country, Warner Bros. Discovery (WBD) held a spectacular staging in our...
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
Other actions in Callao City Lights
M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET
MAY 2024 Actions on our screens M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET On the occasion of the launch of its renewed MACximal lipstick line, the cosmetics firm M·A·C, part of Estée Lauder,...
JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS To promote the new Range Rover Sport, stunt driver Jessica Hawkins tested the vehicle by driving...
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign...