APRIL 2017
Actions on our screens
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens. El Corte Inglés also participated in this advertising action with its vertical screen, and Súper 8, with the screens on the Fnac building and the Palacio de la Prensa. In a coordinated way, they all displayed a spectacular animation that flowed from one screen to another.
Under the motto Unbox Your Phone, the projection began with a countdown to show the new Samsung Galaxy S8, which has a frameless screen and new features, such as the smart Bixby assistant and iris recognition. An original animation with an ocean background, where the image of a gigantic whale and a diver harmoniously went from one screen to another, soaked Callao Square for an hour.
Other events in Callao City Lights
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during...
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of...
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by...
Other actions in Callao City Lights
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍAFaster than ever'. This is the slogan of the campaign that Unilever has just launched on the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA
MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULAOn the 17th of May, the emblematic Plaza del Callao in Madrid was...
SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTS
MAY 2025Actions on our screens SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTSPunta Cana, Riviera Maya and Samana. These are the tourist destinations that Soltour proposes to disconnect from...