APRIL 2017
Actions on our screens
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens. El Corte Inglés also participated in this advertising action with its vertical screen, and Súper 8, with the screens on the Fnac building and the Palacio de la Prensa. In a coordinated way, they all displayed a spectacular animation that flowed from one screen to another.
Under the motto Unbox Your Phone, the projection began with a countdown to show the new Samsung Galaxy S8, which has a frameless screen and new features, such as the smart Bixby assistant and iris recognition. An original animation with an ocean background, where the image of a gigantic whale and a diver harmoniously went from one screen to another, soaked Callao Square for an hour.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
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NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
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PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
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Other actions in Callao City Lights
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
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EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
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JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS
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