MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDS
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CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”
OCTOBER 2026CCL IN MEDIA CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”Once again—this time coinciding with its centennial—the Cines Callao building served as the setting for TVE’s...
TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB
OCTOBER 2026EVENTS IN OUR SPACE TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB Once again, Telemadrid attended one of the events held to celebrate the 100th anniversary of Cines Callao. On...
Other actions in Callao City Lights
THE NEW GTA IS PLAYED IN CALLAO CITY LIGHTS
NOVEMBER 2026 ACTIONS ON OUR SCREENSTHE NEW GTA IS PLAYED IN CALLAO CITY LIGHTSRockstar Games has announced on the outdoor screens at Cines Callao the arrival of Grand Theft Auto VI, the latest...
NATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2026 ACTIONS ON OUR SCREENSNATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS“The next step in energy isn’t a tariff. It’s a conversation” and “Things get sorted by talking”. This is...
DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA
NOVEMBER 2026Actions on our screens DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA“Your ex is better Callao”. Disney+ uses humour to announce the premiere of its new...
