MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
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HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
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CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
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Other actions in Callao City Lights
ANDALUSIA TOURISM PROPOSES A PACT TO TOURISTS IN ITS CAMPAIGN DISPLAYED IN CALLAO CITY LIGHTS
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NIKE CELEBRATES ALCARAZ’S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS
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COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
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