OCTOBER 2021
Actions on our Screens
PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY
Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City Lights have been chosen to form part of this original action entitled Global Gallery, in which the automobile firm has counted on the collaboration of König for the curation of the artists.
On 9 October, the outdoor screens of the Cines Callao were turned into a veritable open-air art gallery for an hour. Between 19h and 20h, the public at Callao and Gran Vía were able to enjoy a selection of the work of eleven digital artists: Andy Picci, Auriea Harvey, Banz+ Bowinkel, Ben Elliot, John Yuyi, Jon Burgerman, Jonas Lund, Kennedy+Swan, Manuel Rossner and Niccole Ruggieroi. In addition, there was the option to find out more about the artists and to purchase NFTs of some of their works through the QR code that appeared on the screens at the end of each work’s exhibition and which led to the website www.misa.art.
The campaign, managed externally by Evolve, will also be disseminated in other cities around the world such as Seoul, New York, Tokyo and Berlin.
Other events in Callao City Lights
PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
DECEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘LAS HIJAS DE LA CRIADA’Atresmedia once again chose our venue, this time for the premiere of the series ‘Las hijas de la criada’ (The Maid's Daughters),...
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
Other actions in Callao City Lights
PEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA The Polish chain of textiles and household goods Pepco is launching a campaign on our 15 screens to announce the...
TEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensTEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA To mark the opening of its new shop on Calle Preciados in Madrid, Tezenis has launched a campaign on...
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
