OCTOBER 2021

Actions on our Screens

 

M&M’s COME TO LIFE ON THE SCREENS OF CALLAO

 

To advertise its new range of M&M´s chocolate bars, the multinational food company Mars has launched a campaign on the screens of Callao City Lights in which, following the brand’s creative line in recent years, two M&M’s seem to come to life. As if they were two cartoon characters trapped in a chocolate bar, they both wave their hands and legs as they converse.

The action, planned by Mediacom (GroupM), started on 25 October.

Hazelnut, peanut, chocolate and crispi are the new varieties that the chocolate company has just launched on the market.

Other events in Callao City Lights

Other actions in Callao City Lights

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the...

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