OCTOBER 2021
Actions on our Screens
M&M’s COME TO LIFE ON THE SCREENS OF CALLAO
To advertise its new range of M&M´s chocolate bars, the multinational food company Mars has launched a campaign on the screens of Callao City Lights in which, following the brand’s creative line in recent years, two M&M’s seem to come to life. As if they were two cartoon characters trapped in a chocolate bar, they both wave their hands and legs as they converse.
The action, planned by Mediacom (GroupM), started on 25 October.
Hazelnut, peanut, chocolate and crispi are the new varieties that the chocolate company has just launched on the market.
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