JANUARY 2021
Actions on our Screens
LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO
Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume.
A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along one of the bridges of the Seine River. The popular actress holds in her hands a mysterious box which, when opened, unfurls a sweet scent in the shape of a star constellation. The piece ends with a close-up of the perfume bottle turning on itself and surrounded by stars, which, thanks to the 3D effect, acquires a surprising corporeal appearance.
The campaign is the work of Publicis and has been designed in 3D by BCN Visuals.
La vie est belle is one of Lancôme’s most legendary perfumes. A hymn to optimism and the beauty of life, represented in the advert by the image of Julia Roberts.
This perfume was created by three of France’s leading perfumers (Olivier Polge, Dominique Ropio and Anne Flipo), inspired by the tart Le Succès, from the legendary Lenotre patisserie. One of the best-known Parisian sweets, it has given the perfume some of its most unique essences.
Named “le sourire de cristal” (the crystal smile), the perfume bottle evokes the curved lines of a smile in the heart of a crystal square.
Other events in Callao City Lights
MOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’
APRIL 2025Events in our spaceMOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’.Packed to the rafters at Cines Callao for the premiere of ‘El Mago Pop Lands in...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as...
Other actions in Callao City Lights
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...
FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is worth a thousand words. The saying comes true in the campaign that Tourism de Formentera has just...
