JANUARY 2021
CCL IN THE MEDIA
LA PUBLICIDAD INTERVIEWS CALLAO CITY LIGHTS
Gorka Pagazaurtundua y Belén Merino (Callao City Lights): “Somos un medio fuerte, capaz de superar las circunstancias más adversas”
In the December magazine of La Publicidad, Gorka Pagazaurtundua and Belén Merino, commercial director and marketing manager at Callao City Lights, talk about the situation of DOOH and how it has been affected in these months of pandemic. A medium that has not stopped working, despite the drastic drop in investment, and which has demonstrated a “powerful social return” which, in addition, “contributes to the improvement of society by being a useful, necessary and user-friendly tool”.
Throughout this interview, both also comment on what they have learned in a year as complicated as 2020 and how they face the future with optimism, thanks to the incorporation of technological advances (such as 3D) to the medium and the creative possibilities it offers, as has been demonstrated countless times in the actions carried out by different brands on the screens of Callao City Lights.
Source: La Publicidad
Other events in Callao City Lights
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDS
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDSFor the second consecutive year, Harper’s Bazaar chooses our space to...
Other actions in Callao City Lights
MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS
NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS To promote equality in the recognition of sporting achievements for all. This is...
PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA
NOVEMBER 2023Actions on our screensPRIME ANNOUNCES THE PREMIERE OF 'POMBO' AT CIRCUITO GRAN VÍA The video platform has chosen our screens to announce the premiere of the docuseries 'Pombo',...
CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT
NOVEMBER 2023Actions on our screensCHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT Under the slogan 'The draw that unites us', once again Loterías y Apuestas del Estado relies on our...
