JANUARY 2021
CCL IN THE MEDIA
LA PUBLICIDAD INTERVIEWS CALLAO CITY LIGHTS
Gorka Pagazaurtundua y Belén Merino (Callao City Lights): “Somos un medio fuerte, capaz de superar las circunstancias más adversas”
In the December magazine of La Publicidad, Gorka Pagazaurtundua and Belén Merino, commercial director and marketing manager at Callao City Lights, talk about the situation of DOOH and how it has been affected in these months of pandemic. A medium that has not stopped working, despite the drastic drop in investment, and which has demonstrated a “powerful social return” which, in addition, “contributes to the improvement of society by being a useful, necessary and user-friendly tool”.
Throughout this interview, both also comment on what they have learned in a year as complicated as 2020 and how they face the future with optimism, thanks to the incorporation of technological advances (such as 3D) to the medium and the creative possibilities it offers, as has been demonstrated countless times in the actions carried out by different brands on the screens of Callao City Lights.
Source: La Publicidad
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