APRIL 2021
Actions on our screens
IFEMA PRESENTS ITS REBRANDING IN CALLAO
Under the slogan Feel the Inspiration, the Madrid Trade Fair Institution (IFEMA) has presented its new strategy and brand image with a multimedia campaign by Publicis, which has been shown on the screens of Callao City Lights.
IFEMA’s new corporate image, developed by Brandfor, incorporates the word Madrid and replaces the institution’s previous logo used for the last 30 years.
Thus, the so-called tricolour “lentil” (yellow, blue and red) that presided over all the institution’s communications and signage is now replaced by a dynamic, modern and agile ‘I’ in coral on a dark blue background. IFEMA thus seeks to become an ambassador for Madrid abroad and to highlight the transformation process it is undergoing, promoting the keys to what will be the institution’s business model, a “more digital, inspiring, flexible and intelligent” product.
Other events in Callao City Lights
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CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
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A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
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Other actions in Callao City Lights
ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT
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YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS
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EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screens EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS‘While others read CVs, we find people.’ This is the slogan behind the campaign launched by Eurofirms, a Spanish...
