APRIL 2021

Actions on our screens 

 

IFEMA PRESENTS ITS REBRANDING IN CALLAO

 

Under the slogan Feel the Inspiration, the Madrid Trade Fair Institution (IFEMA) has presented its new strategy and brand image with a multimedia campaign by Publicis, which has been shown on the screens of Callao City Lights.

IFEMA’s new corporate image, developed by Brandfor, incorporates the word Madrid and replaces the institution’s previous logo used for the last 30 years.

Thus, the so-called tricolour “lentil” (yellow, blue and red) that presided over all the institution’s communications and signage is now replaced by a dynamic, modern and agile ‘I’ in coral on a dark blue background. IFEMA thus seeks to become an ambassador for Madrid abroad and to highlight the transformation process it is undergoing, promoting the keys to what will be the institution’s business model, a “more digital, inspiring, flexible and intelligent” product.

Other events in Callao City Lights

Other actions in Callao City Lights

MORE THAN 8 MILLION IMPACTS IN APRIL

MORE THAN 8 MILLION IMPACTS IN APRIL

MAY 2021 Actions on our screens   MORE THAN 8 MILLION IMPACTS IN APRIL   Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique...

THE CULTURE COMES BACK INTO CALLAO CITY LIGHTS

THE CULTURE COMES BACK INTO CALLAO CITY LIGHTS

APRIL 2021 Actions on our screens   THE CULTURE COMES BACK INTO CALLAO CITY LIGHTS   Culture is back with a vengeance on the screens of Callao City Lights. In recent weeks, several advertisers from...

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