JULY 2023
Actions on our screens
HAVAIANAS PRESENTS ITS SQUARE LINE AT CIRCUITO GRAN VÍA
Havaianas, the Brazilian brand created in 1962, floods the centre of Madrid with summer with an eye-catching campaign in Circuito Gran Vía, which markets Callao City Lights. The aim was to advertise its new Square line, the classic flip-flops with a square toe, in one of the city’s best locations. Under the slogan ‘Our classic, reshaped’, the action includes 3D creativity on the outdoor screens of the Callao Cinemas and several 2D pieces in the Lope de Vega, Coliseum and Rialto theatres.
What looks like a poster of a girl wearing the new flip-flops suddenly falls off the screen to give way to a Havaianas Square that gives the sensation, thanks to the 3D effect, of protruding from the support and turning on itself. The campaign creatives displayed on the screens in the theatres show the model wearing the new flip-flops combined with different outfits.
A riot of colour on Gran Vía
“The reason we chose Gran Via/Callao is because it is one of the most iconic areas in Madrid. In addition, we have partnered with WOW Concept Lifestyle Store to launch a pop-up putting our iconic ‘Havaianas Rainbow’ in the centre of the space. This activation is connected to our campaign on Circuito Gran Via, the city’s highest impact screens. Of course, to create a 360º action, our Havaianas shop is located just around the corner,” says Nol Gerritse, Head of Marketing and Product EAA (Europe, APAC and Africa) at Havaianas.
Other events in Callao City Lights
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDS
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDSFor the second consecutive year, Harper’s Bazaar chooses our space to...
Other actions in Callao City Lights
MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS
NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS To promote equality in the recognition of the sporting achievements of all. This...
PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA
NOVEMBER 2023Actions on our screensPRIME ANNOUNCES THE PREMIERE OF 'POMBO' AT CIRCUITO GRAN VÍA The video platform has chosen our screens to announce the premiere of the docuseries 'Pombo',...
CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT
NOVEMBER 2023Actions on our screensCHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT Under the slogan 'The draw that unites us', once again Loterías y Apuestas del Estado relies on our...