MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this...
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new...
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour...
