NOVEMBER 2024
Actions on our screens
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
On the occasion of the launch of its new Hyaluron-Filler Epigenetic Serum with Epicelline, Eucerin has launched a spectacular campaign on the screens of Callao City Lights that combines 3D with simulated outdoor advertising (CGI- Computer Generated Imagery). An innovative action in line with this revolutionary anti-ageing product that visibly reverses the signs of ageing and reactivates the skin’s youth genes.
The 3D campaign shows a woman’s face pointing to one of her cheeks, one of the areas where the effects of Hyaluron-Filler Epigenetic Serum can be seen, which then appears on screen. This is the moment when the 3D effect of this piece can be seen, giving the impression that the product protrudes from the support.
In the CGI, the actress Belén Cuesta, who poses looking at the camera in the middle of Callao square, grabs the product that seems to emerge from the Callao screen and puts it in her handbag. After which, she seeks the viewer’s complicity by winking at them.
The 3D and CGI work was conceived and developed by Maramura Experiences and the media management was handled by OMD.
‘This Eucerin campaign is a great example of the exceptional results that the combination of 3D and CGI technology linked to screens offers in outdoor advertising. A formula that contributes to enhance the actions carried out in DOOH, for its spectacularity and possibilities of viralisation in social networks’, says Gorka Pagazazaurtundua, commercial director of Callao City Lights.
Other events in Callao City Lights
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar...
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you...
Other actions in Callao City Lights
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has...
UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS 'Trains, now in Uber'. This is the claim that serves as the starting point for the campaign that...
MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’.
NOVEMBER 2024 Actions on our screens MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’. From Malta's hidden corners to the big screen... On the occasion of the premiere of ‘Gladiator II’, Malta...