JUNE 2021
Actions on our Screens
THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS
As if in a futuristic reality, on a road that defies the laws of gravity, the new Cupra Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
Formentor crosses the streets of the epicentre of business Madrid to present itself as a car that is out of the ordinary and seeks constant differentiation.
This is the new campaign that the carmaker has launched using 3D creativity on the screens of Callao City Lights. For a model that appeals to emotions and the infinite possibilities offered by driving, 3D applied to the DOOH is the perfect option to reinforce the brand’s positioning.
PHD Media, as a strategic partner of the brand, has made this advertising possible with the main objective of optimally reaching the public in the capital and generating an impact that translates into greater notoriety, greater engagement and a better ROI.
The creativity, which has been made possible thanks to the agencies C14TORCE y BCN Visuals, shows a unique and exclusive Cupra Formentor model, for those who dare to do things differently.
According to Gemma Jané, project manager of the Innovation and Creativity team at PHD Spain, “this advertising model is another example of the possibilities of innovation that a brand like Cupra has, which seeks constant impact through special actions with the main objective of connecting with its target consumer. Working hand in hand on this project with Cupra, as well as with an outdoor support such as Callao City Lights, and C14TORCE and BCN Visuals, is to have the opportunity to be in constant learning and development, always at the forefront of the new opportunities offered by outdoor advertising”.
Other events in Callao City Lights
MOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’
APRIL 2025Events in our spaceMOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’.Packed to the rafters at Cines Callao for the premiere of ‘El Mago Pop Lands in...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as...
Other actions in Callao City Lights
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...
FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is worth a thousand words. The saying comes true in the campaign that Tourism de Formentera has just...
