FEBRUARY 2021
ACTIONS ON OUR SCREENS
CHEETOS CHOOSES CALLAO CITY LIGHTS TO PRESENT ITS GIANT SNACK ‘A LO GRANDE’.
Under the slogan ‘Size matters (when it comes to snacks)’, Pepsico has carried out a campaign on the screens of Callao City Lights to announce the launch of Cheetos Giants, twice as big as usual.
Such a big snack needed a stage that lived up to its size. Hence the choice of the two giant screens at Callao City Lights, in Madrid’s Plaza de Callao, in the very heart of Madrid.
The action, managed in the media by OMD, included a different message each day that made it very clear how great the new Cheetos Giants are, comparing them to all those things we’re looking forward to, from ‘summer finally arriving’ to ‘your crush proposing a great plan’.
In addition, the campaign, which also ran on TV, online and other outdoor media, served to announce that Cheetos Giants are coming with more flavour than ever and in two variants: Extra cheese, with an extra kick for cheese lovers, and Flamin’ hot, with a spicier touch for the more daring palates.
Other events in Callao City Lights
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by...
Other actions in Callao City Lights
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020 The Callao City Lights screens achieved, during the last quarter of 2020, more than 28...
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise...
ZALANDO PRESENTS ITS NEW ‘STREET IT ALL’ CAMPAIGN WITH 3D SCREENS IN CALLAO CITY LIGHTS
FEBRERY 2021 Actions on our Screens ZALANDO PRESENTS ITS NEW 'STREET IT ALL' CAMPAIGN WITH 3D SCREENS IN CALLAO CITY LIGHTS Zalando has resorted to the 3D technology of the Callao City Lights...
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