JANUARY 2021

Actions on our Screens

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

The Christmas period has been crucial in boosting Callao City Lights’ impact and audience figures. Traffic around Plaza del Callao and Gran Vía exceeded 1.5 million users during the first week of 2021 (from 4 to 10 January), 20.5% more than in the last 2020’s week (from 28 December to 3 January).

In addition, the advertising impact of our DOOH screens exceeded 3.5 million (almost 25% more than the previous week).

The audience impacted in the first week of January was made up of men (52.68%) and women (47.32%), mostly between the ages of 18 and 40, with an average economic level and Madrid’s province residents. An audience interested in art and entertainment, drinks and food, technology and business.

This is based on data collected by the Infinia Group in the area of influence of the Callao City Lights screens.

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