JANUARY 2021
Actions on our Screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
The Christmas period has been crucial in boosting Callao City Lights’ impact and audience figures. Traffic around Plaza del Callao and Gran Vía exceeded 1.5 million users during the first week of 2021 (from 4 to 10 January), 20.5% more than in the last 2020’s week (from 28 December to 3 January).
In addition, the advertising impact of our DOOH screens exceeded 3.5 million (almost 25% more than the previous week).
The audience impacted in the first week of January was made up of men (52.68%) and women (47.32%), mostly between the ages of 18 and 40, with an average economic level and Madrid’s province residents. An audience interested in art and entertainment, drinks and food, technology and business.
This is based on data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
GRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRID
APRIL 2026Actions on our screensGRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRIDThe 15 screens of the Gran Vía Circuit are presenting...
MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that leaves its mark.’ A new edition of the Mutua Madrid Open is here, and the screens at Callao City...
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this...
