JANUARY 2021
Actions on our Screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
The Christmas period has been crucial in boosting Callao City Lights’ impact and audience figures. Traffic around Plaza del Callao and Gran Vía exceeded 1.5 million users during the first week of 2021 (from 4 to 10 January), 20.5% more than in the last 2020’s week (from 28 December to 3 January).
In addition, the advertising impact of our DOOH screens exceeded 3.5 million (almost 25% more than the previous week).
The audience impacted in the first week of January was made up of men (52.68%) and women (47.32%), mostly between the ages of 18 and 40, with an average economic level and Madrid’s province residents. An audience interested in art and entertainment, drinks and food, technology and business.
This is based on data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by...
Other actions in Callao City Lights
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise...
ZALANDO PRESENTS ITS NEW ‘STREET IT ALL’ CAMPAIGN WITH 3D SCREENS IN CALLAO CITY LIGHTS
FEBRERY 2021 Actions on our Screens ZALANDO PRESENTS ITS NEW 'STREET IT ALL' CAMPAIGN WITH 3D SCREENS IN CALLAO CITY LIGHTS Zalando has resorted to the 3D technology of the Callao City Lights...
CHEETOS CHOOSES CALLAO CITY LIGHTS TO PRESENT ITS GIANT SNACK ‘A LO GRANDE’.
FEBRUARY 2021 ACTIONS ON OUR SCREENS CHEETOS CHOOSES CALLAO CITY LIGHTS TO PRESENT ITS GIANT SNACK 'A LO GRANDE'. Under the slogan 'Size matters (when it comes to snacks)', Pepsico has carried...
Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
