DECEMBER 2020
Actions on our Screens
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
Callao City Lights’ impact and audience figures continue to grow. In the last four weeks (from November 16th to December 13th), the number of impacts achieved by the outdoor screens of Callao Cinemas increased by 27.2%, reaching almost 2.6 million (in the week of December 7th), and the number of unique users, by 17.5%, reaching almost 1.2 million (in the same week).
On the other hand, between 7 and 13 December, impacts grew by 6.2% with respect to the previous week. And the number of unique users who circulated in the square in that period increased by 6.5%.
The public impacted in that week of December 7 was made up of men (53%) and women (47%), mostly between the ages of 26 and 40, with an average economic level and residents in the provinces of Madrid, Barcelona and Valencia. An audience especially interested in entertainment, sports and shopping.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASE
AUGUST 2026Actions on our screens CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASECaixaBank has chosen our screens to promote Xperience, its loyalty programme and content platform. This campaign...
DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS
AUGUST 2026Actions on our screens DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS‘Global talent. Global stage. Global impact’. This is the slogan of the campaign that New Balance has...
OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTS
AUGUST 2026 Actions on our screens OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTS To mark the release of “ZIZI”, his new track featuring Omar Courtz, Ozuna has chosen...
