MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
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THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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Other actions in Callao City Lights
RYADH AIR TAKES OFF ON THE CIRCUITO GRAN VÍA TO PROMOTE SAUDI ARABIA AS A TOURIST DESTINATION
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HELLMANN’S SHOWS ITS SUPPORT FOR THE NATIONAL TEAM AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens HELLMANN'S SHOWS ITS SUPPORT FOR THE NATIONAL TEAM AT CALLAO CITY LIGHTS‘As far as we’re concerned, you’d already have two stars.’ Hellmann’s, the national team’s...
BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTS
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