SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN
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CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
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GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
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Other actions in Callao City Lights
JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS
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THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign...
CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925
MAY 2024 Actions on our screens CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925 The new Alhambra 1925 campaign in Circuito Gran Vía is once again inspired by its slow fermentation process....