CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS

There was great excitement in Madrid’s Plaza del Callao as people gathered to witness the challenge Nestlé had set content creator Peldanyos: to try Nestlé Extrafino’s new chocolate bars (with corn pieces, caramel filling and Filipinos black cookie filling) live and give his opinion on them. The tasting was witnessed by hundreds of people who gathered in the square and was broadcast live by Callao City Lights.

The Valencian influencer, known for his videos in which he tries all kinds of foods and restaurants, carried out a total of five tastings with the collaboration of 125 people who wanted to participate in this fun activity, which could be seen on the big screen in Callao. In groups of 25 and accompanied by Pendanyos, they were able to taste the three new bars and give their opinion on them.
screens to amplify and complement everything that happens in Callao Square. On this occasion, with a very fun and participatory activation organised by Nestlé,” says Gorka Pagazaurtundua, commercial director of Callao City Lights.

A group tasting

Displaying his usual spontaneity, the content creator described the flavour of each bar and asked his tasting partners for their favourite. After trying the three varieties, Peldanyos opted for the corn chips flavour, although he confessed that he also really liked the caramel flavour. The Filipinos filling was the favourite for many of the participants.

Between tastings, the influencer wanted to share Nestlé’s new varieties by throwing bars to the public in the square, who joined in the tasting.

Peldanyos is the nickname of Sergio Bolaños, a social media phenomenon who has gained popularity for his authenticity and humour when tasting everything from supermarket products to dishes from the best restaurants.

‘Actions like this demonstrate the power of our screens to amplify and complement everything that happens in Callao Square. On this occasion, with a very fun and participatory activation organised by Nestlé,’ says Gorka Pagazaurtundua, commercial director of Callao City Lights.