OCTOBER 2018
Actions on our screens
CALL OF DUTY: BLACK OPS 4 TAKES OVER MADRID WITH A UNIQUE EXPERIENCE IN CALLAO
To welcome Call of Duty®: Black Ops 4, the video game company Activision carried out a successful action combining street marketing and interactivity with the Callao City Lights screen located in the Plaza del Callao. Thanks to this, hundreds of people were able to learn first-hand about the new Blackout game mode included in this new instalment of the popular video game saga, which already has more than 200 million players worldwide.
Those who wanted to take part in the action only had to go to the space reserved in the square to be photographed and opt to win one of the 5 copies of Call of Duty: Black Ops 4 for the PlayStation®4 platform that were put into play. The images of the participants would appear on the main screen of Callao City Lights and after an hour they would begin to disappear, randomly and following the dynamics of the Blackout mode, until only one remained: the winner.
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