JANUARY 2022
Actions on our screens
AECC LAUNCHES ITS NEW CAMPAIGN IN CALLAO CITY LIGHTS
The Asociación Española contra el Cáncer (AECC) has launched its new awareness campaign which has been displayed on the screens of Callao City Lights with this message: “You can’t choose between mum or dad. Cancer does. 1 in 2 people will get cancer in their lifetime. Choose #TodosContraelCáncer to reach a 70% survival rate”.
The action, which has been carried out by LLYC, is based on the fact that cancer is the most important socio-health problem in the world and it is estimated that by 2030 there will be 21.6 million new cases – more than 330,000 in the case of Spain, with a diagnosis every 1.8 minutes. This means that 1 in 3 women and 1 in 2 men will have this disease during their lifetime, according to data from the Cancer Observatory.
The aim of this work is to communicate this reality in order to raise public awareness of its importance and to appeal to economic, social and political agents to make progress in prevention, early diagnosis and research in order to achieve a 70% survival rate by 2030.
Other events in Callao City Lights
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit...
THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK
APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our...
Other actions in Callao City Lights
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the...
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...
