MAY 2022

Actions on our Screens

ADIDAS PAYS TRIBUTE TO REAL MADRID’S CHAMPIONS LEAGUE SUCCESS

Nothing is impossible. Adidas celebrates Real Madrid’s progression to the Champions League final with a creative in the context of Callao City Lights. The Merengue team managed to turn the scoreline around in the last minutes of the semi-final of the competition against Manchester City. A feat that the sports brand wanted to celebrate by associating it with the slogan that has presided over its advertising for years.
Round of 16, impossible. Quarter-finals, impossible. Semi-finals, impossible. #ImpossibleIsNothing’. So reads the piece created for the occasion, presided over by the image of a jubilant Benzema after scoring a goal.

GroupM media management.

Other events in Callao City Lights

Other actions in Callao City Lights

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its upcoming film release, Warner Bros. is launching a teaser campaign on the screens of Callao City...

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an...

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