SEPTEMBER 2022
Actions on our Screens
ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT
To promote its proposals for the new season, Adidas Originals has launched a colourful campaign in Circuito Gran Vía with the collaboration of the Italian digital artist Filippo Ghisleri. The sports brand has used the 15 screens located outside Cines Callao and the Lope de Vega, Coliseum and Rialto theatres in an action that includes 3 different creativities.
Dimensional walk’, as this work is called, represents the past and future of Adidas with a journey through some of its most emblematic moments towards a new future yet to be discovered.
The media management of this action has been in charge of Mediacom Barcelona (GroupM).
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