JANUARY 2023

EVENTS IN OUR SPACE

 

HBO MAX TURNS CALLAO INTO AN APOCALYPTIC SETTING, AT THE PREMIERE OF ‘THE LAST OF US’

 

An intriguing corridor leads from the square to the entrance of Cines Callao. Once inside, the spaces are decorated like an eerie apocalyptic scenario. Vegetable motifs, drums, sandbags, old tyres and even furniture flood all the rooms of the cinema, always presided over by the image of a firefly next to the phrase ‘When you are lost in the dark, look for the light’.

This is how those attending the premiere of the series ‘The last of us’ that HBO Max has just released on its platform found our cinemas. A surprising and extraordinary way of personalising our spaces that left the guests with their mouths wide open. In addition, an ad hoc sign was created for the two cinemas, which was projected until the premiere began and read: ‘A quiet place is a safe place. This room has been perfectly soundproofed to keep the crackers away. You are safe here. Relax and enjoy yourselves’.

The firefly symbol was another nod to the film’s décor, in this case to the Fireflies, a revolutionary militia group that in the series fights against military oppression in the quarantine zones.

Post-apocalyptic America

This new series, created by Craig Mazin and based on the video game of the same name developed by Neil Druckmann, is set in a post-apocalyptic America after a disease outbreak has devastated the population.

It stars Joel (Pedro Pascal) as a smuggler whose mission is to smuggle a special teenage girl named Ellie (Bella Ramsey) out of a quarantine zone, as she may be the key to humanity’s survival.

Other events in Callao City Lights

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of...

Other actions in Callao City Lights

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método...

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This