JANUARY 2023
EVENTS IN OUR SPACE
HBO MAX TURNS CALLAO INTO AN APOCALYPTIC SETTING, AT THE PREMIERE OF ‘THE LAST OF US’
An intriguing corridor leads from the square to the entrance of Cines Callao. Once inside, the spaces are decorated like an eerie apocalyptic scenario. Vegetable motifs, drums, sandbags, old tyres and even furniture flood all the rooms of the cinema, always presided over by the image of a firefly next to the phrase ‘When you are lost in the dark, look for the light’.
This is how those attending the premiere of the series ‘The last of us’ that HBO Max has just released on its platform found our cinemas. A surprising and extraordinary way of personalising our spaces that left the guests with their mouths wide open. In addition, an ad hoc sign was created for the two cinemas, which was projected until the premiere began and read: ‘A quiet place is a safe place. This room has been perfectly soundproofed to keep the crackers away. You are safe here. Relax and enjoy yourselves’.
The firefly symbol was another nod to the film’s décor, in this case to the Fireflies, a revolutionary militia group that in the series fights against military oppression in the quarantine zones.
Post-apocalyptic America
This new series, created by Craig Mazin and based on the video game of the same name developed by Neil Druckmann, is set in a post-apocalyptic America after a disease outbreak has devastated the population.
It stars Joel (Pedro Pascal) as a smuggler whose mission is to smuggle a special teenage girl named Ellie (Bella Ramsey) out of a quarantine zone, as she may be the key to humanity’s survival.
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
Other actions in Callao City Lights
PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
MARCH 2026Actions on our screensPUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍAA wave of aromatic and spicy freedom sweeps through Madrid’s Gran Vía. This...
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...




