Lego chose Cines Callao to celebrate the premiere of the new ‘Lego Friends’ film, the line of construction sets that is a hit with children. The brand welcomed its guests at an indoor photocall located in the hall of our cinemas, where they could see several Lego constructions in different urns, as well as columns of metallic-looking balloons with the brand’s logo.

The screening was held in our emblematic Sala 1, where half of the seats were removed to create a space for children to play and enjoy. Game tables, photocall and giant figures of the characters from the series reproduced with Lego pieces adorned the area.

The event also included a promotional broadcast on the outdoor screens of Cines Callao.

The production was in charge of Mediabrands.