DECEMBER 2020
Actions on our Screens
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
Vodafone was the first advertiser to use the 3D technology of Callao City Lights screens in an advertising campaign. The telecommunications company has set up, with the help of the agency Mrs. Rushmore, an original action in which, simulating the effect of traditional crystal balls with snow, the Callao Cinemas’ outdoor screens seem to shake to communicate in a very striking and notorious way the offer of the telecommunications company.
The viewer will be able to see how the screens apparently move to provoke the fall of the snow in a Christmas landscape; the details of the Vodafone offer (5G, unlimited data and high-speed fiber) will appear, in the foreground, overprinted in different snowflakes, and, finally, the screens will seem to turn on themselves to show the Vodafone logo.
Under the slogan ‘Only you who are a customer, you already have everything’, the campaign started last December 22nd. Produced and executed by BCN Visuals, the action has been managed by Ymedia / Posterscope.
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