THE SPANISH ASSOCIATION AGAINST CANCER COMMEMORATES IN CALLAO THE DAY AGAINST MOM’S CANCER

On the occasion of the International Day of the Fight against Breast Cancer, the Spanish Association Against Cancer has launched on the screens of Callao City Lights a campaign to promote the T-shirt that has been put on sale to raise funds for research and cure of this disease.

Under the slogan ‘Pink is more than a color’, which presides over the T-shirts launched by the Association, the piece is composed of black and white images of several women wearing the T-shirt, combined with moving pink illustrations of several girls showing signs with the message.