JULY 2023
Actions on our screens
SWATCH FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH COLOUR
The centre of Madrid is filled with colour thanks to the campaign that Swatch has just launched on the outdoor screens of the Callao Cinemas. Two pieces created to announce the launch of the new Big Bold Irony, the first stainless steel Big Bold with an urban touch. And it shows the different shades available for the new watch: turquoise (AQUA SHIMMER), dark green (FOREST FACE), navy blue (INDIGO HOUR), amber (AMBER SHEEN) and burgundy (SCARLET SHIMMER).
Media management for the campaign is handled by Wavemaker-GroupM.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONS
AUGUST 2026Actions on our screens LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONSThe screens at the Lope de Vega Theatre served as a showcase for the celebrations honouring the Bolivian...
CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASE
AUGUST 2026Actions on our screens CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASECaixaBank has chosen our screens to promote Xperience, its loyalty programme and content platform. This campaign...
DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS
AUGUST 2026Actions on our screens DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS‘Global talent. Global stage. Global impact’. This is the slogan of the campaign that New Balance has...
